1.    Looking for Love in the Food  

When you have a craving for a specific food.... You are looking for love in the food.  

Root Cause: There is a good memory (or many good memories) of you eating this food with someone special. When you reach for this food, what your subconscious mind really wants is the feeling associated with those memories.

Example: You just can’t stop thinking about chocolate chip cookies. Nothing else you eat will satisfy you. You just gotta get those cookies. You want the chocolate chip cookies because you used to make them whenever you stayed at grandma’s house. That activity, and now the food, made you feel so special and loved.  

Core Videos: Craving Crusher, Craving Crusher for Group Situations  

2.    Food FOMO  

When you feel like you must eat the food or else you are missing out… you are experiencing the Food FOMO trigger.  

Root Cause: There are memories of not getting enough food in the past, whether it was on purpose (dieting) or because of circumstances (no money for food). When you feel like you won’t get to have a certain food or you won’t be full, it triggers those past fears and drives you to eat.

Example: You are at work and just finished your lunch. You are really full. Someone comes in to the lunch room and puts down a box of donuts. Even though you are full and don’t have room for a donut you eat one anyways. You have to have it now because they might be gone the next time you go to the lunch room.

Core Video: Lettuce Liberation  

3.    History Repeating  

When you are reaching for the food because of beliefs and experiences from your past (as well as the past of your ancestors) you are following the path of the history repeating trigger.

Root Cause: You are driven to eat by subconscious programming that believes you must eat because of a specific event in the past.  

Example: Your parents always made you finish everything on your plate. They said you have to eat it and be grateful because there are starving children in Africa who would love to have that meal. Now, as an adult, you have to finish all the food on your plate even if you are full.  

Core Video: Enough is Enough  

4.    The Rebel and Self Sabotage  

When you rebel against the rules and sabotaging your progress by indulging in unhealthy snacks or overeating.

Root Cause: It's as if a defiant voice inside says, "I don't care about the rules; I'll do what I want,” you are up against the rebel!

Example: You ate healthy all week and you are spending the evening at home. You really feel like ordering food for delivery instead of cooking. You justify ordering a burger and fries because you deserve a treat since you have been so good with your eating.  

Core Video: Take Your Power Back  

5.    Personal Boundary Violations  

Root Cause: The Personal Boundary Violations triggers are rooted in experiences related to violation of personal boundaries – anything that made you feel uncomfortable in your own body. Your subconscious clung to those violations and all of the icky emotions that went with them and created stories about each of them. These stories cause you to use food as a protective shield

Example: Every Christmas, your uncle would tell you how beautiful you look all dressed up for Christmas and give you a reeeaaally long hug. This always made you feel uncomfortable and as you got older you felt like you couldn’t trust him. You eat more in the months leading up to Christmas because your subconscious is trying to put on weight so you may appear less attractive to your uncle.  

Core Videos: Set the Boundary